Sub Zero Closes Her Hatches
Posted by Kätzchen Dieffenbach on April 6, 2009
To my dearest friends, staff, and management,
It is with a heavy heart, and also extremely turbulent emotions, that the decision has been made to close Sub Zero.
For those who know me better than most, you do not need my words in order for you to know how hard of a decision this is for me to make. Sub Zero has always been, and always will be, my one and only love in Second Life. This is a very difficult notice for me to write, so I beg you to bear with me.
We have had an impressive and strong three years of existance.
We have given amazing memories, experiences, and music to our guests.
We have always held the line, even when traumatic situations gave us such strong reasons to run.
We made a following. We made a mark.
For three years, myself and Dexter have given more of ourselves into Sub Zero than one could have ever thought possible. We gave up parts of our beings, for the entertainment and enjoyment of those with us in Second Life.
And this was NEVER done alone. This was also by the amazing support, dedication, and tenacity of our management crew. Our current, and also our past.
This also would have never been possible without the Sub Zero Staff Crew. There are those who have been with us since the start, and I am continously amazed that they stuck by us this long. Through change, through uncertainty, they remained. They supported. They put their faith in me, and also in Dexter, to make the right decisions, even though they might have been viewed unpopularly. It is extremely difficult in Second Life to make pure business decisions, even when it is a decision which tears at your heartstings. People are easily attached in Second Life. Friendships are formed, relationships are forged, and even sometimes true love. However, as a business owner, the business always has to come first. Otherwise, you cannot survive. It is a very difficult, and tiring, position to be in.
You are guaranteed to lose friends. You are guaranteed to be involved in mud throwing, dramatics, and true emotions, and you are expected to remove yourself from them. Hold the line. You have to, or the club will fail.
And as a music club owner in Second Life, the only thing you will get in return is, sometimes, a thank you from a guest. A simple line from someone, that they had the most amazing time in the place you created.
Such simple words, rarely said, did have an impact. They are what kept us going. And to our loyal guests and friends, Sub Zero would never have been successful without you. No matter who is on our management team, no matter what events, contests, or other variety we brought, it was only a small stone in a waterfall. Our guests were the current.
And from the bottom of my heart, I personally thank each and every one of you. From our newest arrivals, to our oldest friends. Ex-Sub Zero crew included.
Sub Zero was never for profit. If we had wanted to earn a paycheck, we would have allowed massive genre swings, dancers, strippers, camping, and more. However, there comes a time when one has to evaluate the hours spent in Second Life and the reward. Often, I would spend 8 hours a day, in addition to my Real Life Job, to help make this place what it was intended to be. Three years later, one becomes exhausted, and a very hard decision has to be made, no matter how sad of a decision it is.
As owners, we have always allowed our staff to put Real Life first, over their responsibilities and schedules in Second Life. Three years later, it is with regret that it is the owners turn now. Our real life is too pressing at the moment to give you all what you deserve. And we are truly sorry for that.
Perhaps, one day, Sub Zero will be back. Anything is possible. If not, then I truely hope you all remember the fun, the good times, and ALWAYS remember the music.
Sub Zero’s last day was Sunday, April 5, 2009.
Its time to call all ships to port.
With the most heartfelt affection,
Kaetzchen Dieffenbach and Dexter Benedek
All rights/copyrights/content will remain in the explicit ownership of Second Life avatars Kaetzchen Dieffenbach and Dexter Benedek. Violators will be subject to copyright infringement laws. All content of Sub Zero remains the explicit content of Sub Zero, including, but not limited to, Gestures, Trademark, Names, DJ & Host applications, virtual signs/textures/and other Sub Zero related content.